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Smart connectivity: Insights for a successful IoT strategy

Insights for a successful IoT strategy

In today's rapidly evolving business landscape, the integration of IoT and AI technologies is no longer a luxury—it's a necessity in any IOT strategy. 

Organizations that harness these technologies are transforming into smart, connected enterprises, optimizing assets and data across IT and physical environments. 

However, many businesses are still in the early stages of this journey, often managing IoT devices, such as network cameras and other sensors, in silos with limited integration. 

In this blog post, we'll explore the key findings from a recent report by ThoughtLab, highlighting the benefits, challenges, and best practices of becoming a smart, connected enterprise. 

The IoT Landscape 

The report surveyed 600 respondents across North America, Europe, and the Asia-Pacific region, examining IoT strategies in various industries. 

The research found that 58% of organizations are still piloting or starting to use IoT devices, while 43% are spreading usage or fully using them. 

Manufacturing (63%) and Aviation (54%) are leading the way in IoT adoption, with Healthcare lagging behind due to privacy concerns and regulatory requirements. 

North American organizations are ahead in IoT adoption, with 41% identified as leaders compared to 21% in APAC and 17% in EMEA.  

Key Benefits of IoT Connectivity 

Organizations that have embraced IoT connectivity are reaping substantial benefits. Higher customer satisfaction (62%) and improved strategic planning (59%) are among the top advantages. 

Operational improvements include lower operational costs (58%), reduced energy consumption (58%), and improved asset utilization (56%).  

IoT Deployment Challenges 

Despite the benefits, organizations face significant challenges in deploying IoT devices. Data security and privacy (59%) are the biggest concerns, followed by integration complexity (45%) and regulatory and ethical issues (44%). 

This shows that there is a big need for strong data privacy practices that put privacy at the core. Fragmented IT and data systems can hinder integration and scalability, leading to maintenance difficulties as IoT devices multiply.  

IoT Strategy by Leaders 

The report identified a select group of leaders that excel in smart connectivity. 

These enterprises harness AI and real-time data from across physical and digital assets to drive business performance and decision-making. Leaders do five things differently: 

  1. Deploy an array of IoT devices on a centralized IoT platform that integrates IT and OT data streams.
  2. Build multiple use cases, including advanced solutions such as scenario analysis and predictive maintenance.
  3. Excel at overcoming hurdles, such as data security and privacy, compliance, skills gaps, and high costs.
  4. Make IoT innovation a continuous process, constantly embracing new IoT devices and use cases.
  5. Turn connectivity into a force multiplier, delivering higher ROI and many more strategic, operational, and financial benefits. 

Conclusion 

Becoming a smart, connected enterprise requires a long-term vision, strategic commitment, and continuous innovation. 

Leaders invest in centralized platforms, integrate physical and digital systems, and foster a culture of collaboration. 

By overcoming challenges and leveraging IoT and AI technologies, organizations can unlock substantial strategic, financial, and operational benefits. 

As the report shows, the journey to becoming a smart, connected enterprise is well worth the effort, with leaders seeing an average ROI of 34% compared to 1% for starters. 

Ready to embark on your journey to becoming a smart, connected enterprise? 

Download the full report to gain actionable insights and best practices to help you unlock the full potential of IoT and AI technologies and to build a strong IOT strategy.

Anders Grafström

Anders Grafström works as Global End Customer Marketing Manager at Axis Communications in Lund and is responsible for the Cities segment. He is interested in growing the business through communication and marketing and has a strong belief in the power of knowledge, relations, and trust. When he doesn’t work, he likes to spend time with his wife and grown-up boys – preferably on a golf course nearby.

Anders Grafström