The event gave valued channel partners the opportunity to learn about the latest innovations and experience a unique, behind the scenes tour of the research development labs.
Quality is more than an end product.
Quality is the result of a highly efficient process, spanning multiple stakeholders, from design to decommission.
It cannot be achieved alone. It requires close collaboration with supply chains, distributors and channel partners to ensure a device is developed sustainably, that it meets the needs of the end user, and it can be installed in a simple and secure manner.
Axis’ trusted gold, silver and authorised partners are a vital link in this chain. Our success is built on strong partnerships, and that is why we were delighted to welcome our valued partners to the Axis UK & Ireland Partner Conference at our new HQ in Lund, Sweden.
The conference was the perfect opportunity to highlight new and upcoming innovations, address core issues impacting the video security market, and highlight how Axis’ core values are upheld in the design of every device we take to market.
The first conference sessions were led by Axis’ Northern Europe Regional Director Linn Storäng, VP for EMEA Gunilla Wejfeldt and Executive Vice President for Sales Peter Linstroom. The trio welcomed delegates to the two-day event and shared regional updates regarding upcoming initiatives on topics such as AI, analytics, cybersecurity and sustainability.
Attendees were then taken on a tour of the brand-new Axis Experience Centre in Lund. This provided a unique opportunity to learn about Axis’ history and get hands on with the latest technology. During the tour, delegates were able to experience and test network video, access control and audio technology, and gain insights into how end customers specific requirements can help partners decide the best technology for the job.
Linn Storäng said, “It’s no secret that our success lies in the supply chains we have forged and the important, trusted partnerships fostered along the way. The UK & Ireland Partner Conference gave us a chance to meet with our high performing partners and deliver exclusive insights into our product and innovation roadmap, as well as a unique behind the scenes look at our research and development processes. This time that we shared was invaluable to further solidify our collaborations and plan for the months and years ahead.”
Alistair Enser, Chief Executive Officer at Reliance High-Tech, attended the event and expressed delight at gaining an intimate understanding of Axis’ unique development process: “As a specialist installer, it was great to talk with the development teams directly. In today’s world of fast turnaround, short-lifecycle products, it was good to see a manufacturer still laser-focused on quality. Nowhere is this more evident than in the months and months of testing that go into a new product release. Axis seem to focus not only on picture quality, but also product durability, compatibility through open standards, and most importantly, cybersecurity.”
Shirley Phillips-Knight, UK & Ireland Sales Manager at Axis Communications, highlighted: “The Axis Channel Partner Programme places great emphasis on supporting our partners and building their expertise in network physical security and beyond. Becoming a partner guarantees access to world class training and support, and ensures partners are also up to date with the latest hardware and software innovations. The UK & Ireland Partner Conference is just one example of our efforts to ensure our channel partners get the most out of their membership, and that together we share a vision to innovate for a smarter, safer world.”
