Axis Communications, the industry leader in network video and audio, has announced the launch of its Axis Experience Center (AEC) in Bangkok, Thailand. The Axis Experience Center, which is a part of the Axis Thailand office, will showcase the latest technologies in network security solutions. At the same time, it will serve as an engagement hub to build Axis Communications network of stakeholders further across the country.
The grand opening ceremony of the Axis Experience Center was attended by H.E Mrs. Anna Hammargren, Ambassador of Sweden to Thailand, Carl Malmqvist, Regional Director, South Asia Pacific, and Suphawaporn Siriudomdetkul, National Sales Manager, Axis Communications Thailand.
With the launch of the AEC in Bangkok, Axis will continue to solidify its presence in the country and remain consistent in its commitment to innovating for a smarter, safer world.
The AEC will also enable a better, more immersive experience of up-to-date technologies, providing live demonstrations of Axis’ latest products and solutions. Through these touchpoints, Axis will be able to engage ecosystem partners and provide a better experience in the customer journey.
H.E. Mrs. Anna Hammargren, Embassy of Sweden in Bangkok, Thailand, “The opening of this experience center is a testament to the strong relationship and interest for innovative solutions that Thailand and Sweden share. Security is a great sector to be in, and Swedish companies like Axis Communications have a lot to offer. Thailand has great competency in this area and the Axis Experience Center is well poised to meet the demands of the country”.
Carl Malmqvist, Regional Director, Axis Communications, South Asia Pacific, said, “This is an exciting time for Axis in Thailand which is a key market for us in Southeast Asia. The security market in this region is poised to grow steadily over the next decade and we are well prepared to address that demand with the opening of our Axis Experience Center. We now have an even better platform to engage with our ecosystem partners and facilitate a stronger commitment to building smarter and safer cities.
The Axis Experience Center in Bangkok is set to showcase a wide array of recent offerings, encompassing advanced surveillance systems with features such as audio analytics, intrusion detection, automated access control systems, as well as data analysis tools designed to provide actionable insights for more informed decision-making.
Suphawaporn Siriudomdetkul, National Sales Manager, Axis Communications Thailand, said, “The security industry in Thailand is on the rise and holds significant growth potential. With this in mind, it becomes increasingly important for us to establish a stronger presence and leverage the Axis Experience Center as a platform to connect with our partners and collaborate with them to create safer, smarter cities in Thailand”.
The IT (Information Technology) and security market in Thailand is expected to grow to US$5.3 billion by 2030* driven by government investments in digital transformation, growing adoption of digital technologies, and increasing cybersecurity threats. The government's emphasis on digital transformation, companies' increasing embrace of digital technology, and consumers' increased awareness of cybersecurity are all predicted to support the industry. Furthermore, the value of cybersecurity is becoming apparent to Thai businesses and people. The need for cybersecurity goods and services is being driven by this.
Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training.
Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.