Seasoned leader to strengthen Axis commitment to innovation, sustainability, and customer success in APAC.
Axis Communications, the global leader in network video, today announced the appointment of Ettiene van der Watt as Vice President for Asia Pacific (APAC), effective 1 October 2025.
With over 18 years of industry experience and more than 14 years at Axis, Ettiene has held leadership roles across engineering, business development, and regional management. Most recently, he served as Regional Director for the Middle East, Turkey, and Central Asia, where he successfully guided the business across diverse markets and strengthened Axis' presence in the region. He has been a consistent voice for smarter systems, sustainable practices, and forward-looking solutions, shaping how Axis partners with customers to create lasting impact.
Asia Pacific is a dynamic and strategically vital region for Axis. With Ettiene’s leadership and global perspective, we are confident he will guide us into the next phase of growth by strengthening our partner ecosystem and expanding our market presence. Just as importantly, his focus on innovation and collaboration will help elevate the customer experience with Axis, ensuring we deliver greater value and trusted solutions across this diverse region,” said Peter Lindstrom, Executive Vice President, Axis Communications.
Throughout his career, Ettiene has been a prominent voice in the security industry. He is a regular speaker at major events and frequently shares insights on emerging trends, innovation, and the role of sustainability in security. Under his leadership, Axis has partnered with organisations such as Moro Hub to advance integrated physical security platforms, demonstrating a commitment to collaborative growth and industry leadership.
It is an honour to lead Axis in Asia Pacific,” said Ettiene van der Watt. “This region’s diversity and growth present tremendous opportunities. I look forward to working with our teams, partners, and customers to drive innovation, expand our ecosystem, and help build safer, smarter, and more sustainable societies across APAC.
This appointment marks the next step in Axis' strategy to accelerate growth, strengthen its partner ecosystem, and continue delivering trusted solutions that shape the future of safety and security in Asia Pacific.
Axis enables a smarter and safer world by improving security, safety, operational efficiency, and business intelligence. As a network technology company and industry leader, Axis offers video surveillance, access control, intercoms, and audio solutions. These are enhanced by intelligent analytics applications and supported by high-quality training.
Axis has around 5,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.