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Sustainable surveillance: Empowering green digitalization in retail

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As retail crime escalates and consumer demand for sustainability grows, retailers might consider surveillance technologies that not only bolster security but also support environmental goals. This approach, known as green digitalization, integrates digital tools to achieve sustainability objectives, ensuring that security investments contribute positively to broader environmental efforts.

The role of surveillance in Retail sustainability

Retail crime statistics are alarming. In the UK, the Association of Convenience Stores reported 5.6 million theft incidents in 2024, marking a more than five-fold increase over the previous year. Violence has also surged, with approximately 76,000 incidents, and 87% of convenience store workers facing verbal abuse. In this context, robust surveillance systems could be essential for evidence gathering and deterrence.

However, as retailers invest in security, they might also consider the sustainability implications of their choices, including environmental, social, and economic impacts. Consumers and regulators are increasingly demanding proof that businesses are taking steps to protect the environment. The Competition and Markets Authority emphasizes the importance of complying with the Green Claims Code, making it imperative for retailers to improve surveillance and sustainability in tandem.

Key considerations for sustainable surveillance

1. Ethical and secure technology

Retailers could partner with surveillance technology providers that demonstrate a commitment to cybersecurity and ethical practices. This includes ensuring that cameras are secure, regularly updated, and that the vendor adheres to international standards such as the EU's GDPR and the UN Universal Declaration of Human Rights throughout the complete value chain. Robust encryption methods should also be implemented to protect data integrity and privacy. Additionally, transparency in AI and analytics development is crucial to avoid biases and uphold ethical standards.

2. Green design and circular economy

A sustainable surveillance system begins with green design principles. This involves using sustainable and recycled materials, eliminating hazardous substances like chlorinated flame retardants, and designing products for longevity, repair, and recycling. For example, ensuring all products are free from materials such as brominated and chlorinated flame retardants while increasing the use of renewable carbon-based plastics.

3. Energy efficiency and smart sensors

Modern surveillance cameras are equipped with features that enhance energy efficiency. High-resolution cameras can cover larger areas, reducing the need for multiple devices. With technologies that enhance light, external lighting becomes unnecessary, making the system more power-efficient. Onboard AI analytics can process data locally, minimizing server load and energy consumption. For instance, thermal cameras can monitor temperature fluctuations in refrigerated areas, detecting inefficiencies and reducing energy waste. Integration with smart lighting and HVAC systems, managed by IoT sensors, further supports sustainability goals by optimizing energy use. Air quality sensors help ensure a safe and healthy environment. Additionally, lower power consumption and bit rate can further enhance the efficiency of surveillance systems, making them more sustainable.

4. Total cost of ownership and lifecycle management

When evaluating surveillance systems, retailers might consider the total cost of ownership, which includes not only initial acquisition costs but also energy consumption, maintenance, and end-of-life disposal. Opting for systems designed for power efficiency, longevity, and recyclability can lead to cost savings and reduced environmental impact over time.

Conclusion

Integrating sustainable surveillance solutions allows retailers to enhance security while contributing to environmental goals. By partnering with vendors that prioritize ethical practices, green design, and energy efficiency, retailers can ensure that their security investments align with broader sustainability objectives. As consumer expectations and regulatory requirements continue to evolve, adopting sustainable surveillance practices could be crucial for retailers aiming to maintain competitiveness and credibility in the market. 

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Terri Miller
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Marketing Specialist, Axis Communications
Phone: +27 11 548 67 80
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Terri Miller, Axis Communications

Graham Swallow

Graham is an Axis Business Development Manager for UK, Ireland and Nordic regions. He is responsible for our Retail sector and comes from a Retail background with experience in Loss Prevention and Investigation, Supply chain security and retail operations. Graham has worked in the Royal Airforce Police, and end to end Retail roles and applies his expertise and experience to improve security, safety and nett profit through network video applications for Retail customers. In his off-time Graham balances his love of food with off road cycling and gym work.

Graham Swallow